Mushroom is home to a number of world-renowned A&Rs who work hand-in-hand with an eclectic roster of artists on their music and recording strategy. Our A&R team will help realise the artists’ vision for their music and provide guidance to evolve and push their limits.
With assistance from our marketing team, our A&R division also collaborate with artists to build out their entire creative vision including brand identity, art direction, video concepts and styling.
Audience Building & Social Strategy
We pride ourselves on the ability to help our artists increase their fanbase size and establish a better connection between them and their audience. We have built a team of specialists in community building, fan engagement and content creation who work hand-in-hand with each artist to ensure the campaigns always stay true to their DNA while amplifying the message as much as possible. We will help create a customised social and community strategy across the most relevant social platforms and DSPs for each artist, and then assist in rolling it out. While creativity and authenticity is at the heart of our audience strategy, we always have one eye on data analysis to ensure we can track exactly what’s working. Our team also has a direct line of communication with all key platforms which ensures we are at the forefront of any new opportunities and best practice advice.
Distribution & Product Creation
We have a first-class distribution channel that gets our artists’ music in all of the right places, both physically and digitally. Our servicing team will ensure that each release has the best possible chance of getting editorial and playlisting support on key DSPs, and our physical distribution team can get music into any store or website on the planet (including custom builds for our artists).
Mushroom works with artists on the creation of any desired physical or digital product, from vinyl design and manufacturing, T-shirts and keyrings through to collaborative brand partnerships and NFTs. We are home to Australasia’s biggest merchandise company who have an unparalleled footprint in the region for manufacturing and distribution.
Our e-commerce offering includes holistic strategy, webstore building and integration into third-party platforms (like Shopify and Merchbar), pick ‘n’ pack and customer management.
Marketing & Promotion
We put a major emphasis on the marketing and promotion strategy across all of our releases. Our marketing teams include a diverse array of specialists from different disciplines who work together to create a holistic approach to marketing. We strongly believe in the value of long-term audience growth and also understand how to create a short-term impact at the right time.
Our team is adept in every aspect of contemporary marketing, from strategy through to implementation, database building to fan engagement, digital advertising to algorithmic optimisation, brand partnerships to social strategy, DSP strategy to street poster street poster campaigns – you name it.
We have a dedicated team of publicists situated around the globe who work on a customised PR strategy for each artist. They hold close relationships with all key industry stakeholders including DSPs, media outlets and influencers.
Mushroom Labels’ royalty department is one of the most experienced and respected in the industry. While our expertise has been built over decades, we are also at the forefront of technological shifts in the space. Our team have close ties with market-leading royalty software providers and are renowned for being at the forefront of technological advancements in royalty accounting. In 2019, Mushroom Labels’ were proud to be the first record label to globally rollout a new dynamic online statement platform which further underlined our commitment to delivering transparent, best-in-class royalty services to our artists and labels.
Mushroom’s world-class sync team is dedicated to delivering creative opportunities for our songwriters by placing their music to visuals across film, tv, advertising, gaming, digital and other channels. With a fresh and innovative approach, we create genuine revenue streams while ensuring the writer’s full creative control.
Our relationships with key music supervisors, advertising agencies and TV & film production companies have been nurtured over many years. We are trusted to always pitch the right music for the right opportunity.
Whether our placements are high-profile and strategic, local or global, we are committed to helping our writers realise their full sync potential.