ICONIC INDEPENDENT
LABEL COLLECTIVE

Label Services

LABEL SERVICES 

LABEL SERVICES 

LABEL SERVICES 

LABEL SERVICES 

LABEL SERVICES 

A&R

Mushroom is home to a number of world-renowned A&Rs who work hand-in-hand with an eclectic roster of artists on their music and recording strategy. Our A&R team will help realise the artists’ vision for their music and provide guidance to evolve and push their limits.

With assistance from our marketing team, our A&R division also collaborate with artists to build out their entire creative vision including brand identity, art direction, video concepts and styling.

Analytics Department

Our Analytics Department support all areas of our Label Group to help them deliver the successful campaigns Mushroom is renowned for, and are constantly pushing boundaries and looking for the next piece of innovative tech to help empower our label and artist community. Our team of analysts are music lovers, coders and data nerds, a combination that allows them to extract valuable insights from the troves of streaming and social data they spend their days digging into. Our Analytics Department leverage some of the most powerful analytics and BI tools available, to provide the insights and market intelligence that drive our campaigns and strategy.

Audience Building & Social Strategy

We pride ourselves on the ability to help our artists increase their fanbase size and establish a better connection between them and their audience. We have built a team of specialists in community building, fan engagement and content creation who work hand-in-hand with each artist to ensure the campaigns always stay true to their DNA while amplifying the message as much as possible. We will help create a customised social and community strategy across the most relevant social platforms and DSPs for each artist, and then assist in rolling it out. While creativity and authenticity is at the heart of our audience strategy, we always have one eye on data analysis to ensure we can track exactly what’s working. Our team also has a direct line of communication with all key platforms which ensures we are at the forefront of any new opportunities and best practice advice.

Distribution & Product Creation

We have a first-class distribution channel that gets our artists’ music in all of the right places, both physically and digitally. Our servicing team will ensure that each release has the best possible chance of getting editorial and playlisting support on key DSPs, and our physical distribution team can get music into any store or website on the planet (including custom builds for our artists).

Mushroom works with artists on the creation of any desired physical or digital product, from vinyl design and manufacturing, T-shirts and keyrings through to collaborative brand partnerships and NFTs. We are home to Australasia’s biggest merchandise company who have an unparalleled footprint in the region for manufacturing and distribution.

Our e-commerce offering includes holistic strategy, webstore building and integration into third-party platforms (like Shopify and Merchbar), pick ‘n’ pack and customer management.

Marketing & Promotion

We put a major emphasis on the marketing and promotion strategy across all of our releases. Our marketing teams include a diverse array of specialists from different disciplines who work together to create a holistic approach to marketing. We strongly believe in the value of long-term audience growth and also understand how to create a short-term impact at the right time.

Our team is adept in every aspect of contemporary marketing, from strategy through to implementation, database building to fan engagement, digital advertising to algorithmic optimisation, brand partnerships to social strategy, DSP strategy to street poster street poster campaigns – you name it.

We have a dedicated team of publicists situated around the globe who work on a customised PR strategy for each artist. They hold close relationships with all key industry stakeholders including DSPs, media outlets and influencers.

Royalty Department

Mushroom Labels’ royalty department is one of the most experienced and respected in the industry. While our expertise has been built over decades, we are also at the forefront of technological shifts in the space. Our team have close ties with market-leading royalty software providers and are renowned for being at the forefront of technological advancements in royalty accounting. In 2019, Mushroom Labels’ were proud to be the first record label to globally rollout a new dynamic online statement platform which further underlined our commitment to delivering transparent, best-in-class royalty services to our artists and labels.

Synchronisation

Mushroom’s world-class sync team is dedicated to delivering creative opportunities for our songwriters by placing their music to visuals across film, tv, advertising, gaming, digital and other channels.  With a fresh and innovative approach, we create genuine revenue streams while ensuring the writer’s full creative control.

Our relationships with key music supervisors, advertising agencies and TV & film production companies have been nurtured over many years. We are trusted to always pitch the right music for the right opportunity.

Whether our placements are high-profile and strategic, local or global, we are committed to helping our writers realise their full sync potential.

LATEST RELEASES

LATEST RELEASES

LATEST RELEASES

LATEST RELEASES

LATEST RELEASES

Latest Releases

Spotlight Artists

SPOTLIGHT ARTISTS

SPOTLIGHT ARTISTS

SPOTLIGHT ARTISTS

SPOTLIGHT ARTISTS

SPOTLIGHT ARTISTS

Adalita

Liberation Records

AJR

Liberator

Alex Lahey

Liberation Records

Alt-J

Liberator

Andy Grammer

Liberator

Archie Roach

Bloodlines

Bliss n Eso

Mushroom Management

Blondshell

Liberator

Bloodmoon

Liberation Records

BOY $COUT GATSBY

100s + 1000s

Childish Gambino

Liberator

Chvrches

Liberator

Confidence Man

I OH YOU

Dan Sultan

Liberation Records

Didirri

Liberation Records

Diesel

Bloodlines

DMA’S

I OH YOU

Fergus James

100s + 1000s

FIDLAR

Liberator

flowerovlove

Liberator

Fontaines D.C.

Liberator

Garbage

Liberator

Gengahr

Liberator

Gordi

Liberation Records

Hatchie

Ivy League Records

Hey! Astro

I OH YOU

Hunters & Collectors

Bloodlines

Idles

Liberator

IJALE

Valve Sounds

Jack River

I OH YOU

Jimmy Barnes

Bloodlines

Joshua Epithet

Soothsayer

Julia Jacklin

Liberation Records

Juno Mamba

Soothsayer

King Ivy

Valve Sounds

KUČKA

Soothsayer

Kylie Minogue

Liberator

Lastlings

Liberation Records

Logan

Ivy League Records

Lotte Gallagher

Liberation Records

Maina Doe

Valve Sounds

Mansionair

Liberation Records

merci, mercy

Liberation Records

Mia Wray

Ivy League Records

Newport

Liberation Records

Pendulum

Liberator

PJ Harvey

Liberator

Rolling Blackouts Coastal Fever

Ivy League Records

Shannon James

Ivy League Records

The Beths

Ivy League Records

The Rubens

Ivy League Records

The Temper Trap

Liberation Records

The Teskey Brothers

Ivy League Records

Tiny Little Houses

Ivy League Records

Tobiahs

100s + 1000s

Totally Enormous Extinct Dinosaurs

Liberator

Vance Joy

Liberation Records

Venera

Liberator

Vika & Linda

Bloodlines

Violent Soho

I OH YOU

Willaris K

Soothsayer

WILSN

Ivy League Records

We respectfully acknowledge the traditional owners of the land, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation. We pay our respects to their Elders, past, present and future, and the Elders from other communities.